Digital Marketing
I specialize in digital marketing, focusing on creating impactful strategies that drive engagement and deliver measurable results. My expertise spans social media management, content creation, email marketing, and data-driven campaign optimization. Here are some examples of my work, showcasing my ability to leverage digital platforms to enhance brand visibility and connect with target audiences.
Honda Civic
Instagram Ad Campaign
For this project, I crafted a series of Instagram ads for the Honda Civic, emphasizing the brand's core values of reliability, confidence, and innovation. The goal was to connect with audiences by highlighting the car's timeless appeal and modern features, ensuring each ad resonated with both new and loyal customers.
As the Digital Media Specialist, I developed the ad concepts, wrote the copy, and coordinated with designers to ensure that the visuals aligned perfectly with the campaign's message. My focus was on creating engaging content that not only captured attention but also communicated the strengths of the Honda Civic in a compelling and relatable way.
PlayStation
Mock ReBrand
Introducing the PlayStation rebrand mockup: a bold and innovative evolution that merges the iconic essence of PlayStation with a modern, forward-thinking design. This reimagined brand identity emphasizes sleek, futuristic lines, a dynamic and vibrant color palette, and a refined yet powerful typography that resonates with both the gaming community and the broader entertainment audience.
The logo redesign is a fresh take on the familiar, maintaining the brand’s legacy while introducing subtle yet impactful changes that signify PlayStation’s commitment to pushing the boundaries of gaming. The updated visual identity incorporates elements that reflect the brand’s core values—innovation, creativity, and immersive experiences—while appealing to the next generation of gamers.
Every aspect of this rebrand, from the logo to the supporting graphics and interface design, has been meticulously crafted to create a cohesive and engaging visual narrative. This mockup envisions a PlayStation brand that not only honors its storied past but also confidently strides into the future, ready to lead the industry with cutting-edge technology and unparalleled gaming experiences.
MacFunky Productions
At MacFunky Productions, I served as the Marketing Director and Editor, where I led the development and execution of comprehensive marketing strategies aimed at boosting project visibility and audience engagement. My role involved managing social media platforms, creating and scheduling content to build a strong online presence. I produced a variety of promotional materials, including graphics, videos, and written content, to support our campaigns. Collaborating closely with production teams, I ensured that all marketing efforts were aligned with the overall goals of each project. Additionally, I analyzed campaign performance using analytics tools, providing valuable insights and recommendations to enhance future marketing strategies. This experience allowed me to blend creativity with strategy, driving the brand and reach of MacFunky Productions.
One of the highlights of my role was orchestrating a fundraising live stream that successfully raised over $5,000. This campaign not only demonstrated my ability to engage audiences but also showcased my proficiency in leveraging digital platforms to drive tangible results. Through targeted social media promotion and engaging video content, I was able to capture the attention of potential donors and create a compelling narrative that resonated with our audience, ultimately leading to the campaign's success.
I managed our social media presence, primarily on Instagram, YouTube, and Twitch. I developed engaging content strategies tailored to each platform, ensuring consistent audience engagement.
FEAS Grad
At Toronto Metropolitan University's Faculty of Architectural and Engineering Graduate Studies, I played a key role in elevating the program's visibility and engagement through strategic marketing efforts. As a Digital Events and Communications Assistant, I was responsible for designing and implementing marketing campaigns that effectively communicated the value of our graduate programs to prospective students. I managed social media accounts, crafting engaging content that resonated with our target audience and drove increased interest and applications. Additionally, I produced a variety of digital and print materials, including brochures, newsletters, and promotional videos, that highlighted the unique aspects of our programs. I also collaborated with cross-functional teams to organize events and webinars, further enhancing our outreach efforts. Through data analysis and feedback, I continuously refined our marketing strategies to maximize their impact, contributing to the overall growth and success of the FEAS Grad program.
At FEAS Grad, I spearheaded the rebranding of our newsletter, transforming it into a more visually appealing and engaging publication. By updating the design elements, refining the content strategy, and ensuring consistency with our overall brand identity, I was able to enhance the newsletter's readability and impact. This initiative not only improved the user experience but also strengthened our communication with the graduate community, fostering greater engagement and interest in our offerings.